About Rob….

Rob Rees MBE DL

Rob Rees is more than a leading chef and food hero dedicated to creating a better food culture. He is a social entrepreneur whose work has had impact on the positive health of millions of people around the globe.

Rob has actively worked with corporate sector, governments, Universities, social enterprises and charitable organisations on education, social prescribing, public health and consumer issues for many years developing shared values, impact and purpose. After the Jamie Oliver School Lunch series he was appointed by Prime Minister Tony Blair MP to work with the amazing team at the School Food Trust and has has been the driving force for improvements in school food as Chairman of the Childrens Food Trust (2010-2015). He represented patients and public on the board of NHS Gloucestershires GP Clinical Commissioning Board ( think Australian Public Health Networks) and developed strong social marketing and consumer strategies as a former Board Member of Visit England and Chairman of Cotswold Tourism for the economic development organisation GFirst

Rob was part of the team to establish School Food Standards across England and to maintain that work during tough economic and political times. Including the development of 5500 Cooking Clubs reaching 2.2 million participants (Lets Get Cooking) .

Rob operated  in the UK as a community interest company that is a not for profit social enterprise and founded The Wiggly Worm Charity (2007) that changes the lives of the most vulnerable in society who happen to find things more difficult than most. He is the founder and inspiration behind many projects still operating today ( food poverty, life skills, meaningful employment projects, food trucks, social enterprises) and a pioneer of social prescribing from 2008. Rob has empathy with the most vulnerable and the most successful and those in leadership positions . He currently manages a chronic health condition called Ankylosing Spondylitis and practices improved well being and lifestyle to cope.

Kitchen Challenge Australia is the leading product that Rob brings to Australia.  Kitchen Challenge

This project will bring a new way to deliver CSR via immersive and blended learning. Celebrating asset based approaches and proving social prescribing can work. It showcases the value of purpose and impact in growing performance

Rob since arriving in Melbourne in October 2015 has already worked with partners like Victoria University, Little Green Spade, Heart Foundation, Bendelta, Bendigo Secondary College, Miele Australia, Brimbank City Council, South Melbourne Market, Vic Health, Sunshine North Primary School, Latrobe Health and The VRI, Dandenong Council, Presbyterian Support Northern, Kew Neighbourhood Learning Centre ( Board Member) and Umbrella Dementia Cafes ( Board Member), AVID Education and many others on a variety of products and ideas to make change happen, challenge the status quo and improve the nations well being and economy.

In March 2020 – just before the start of the global COVID19 Pandemic Rob was appointed CEO of  Cultivating Community

As part of the pandemic Rob was part of the team to develop the Moving Feast project a collaboration of Social Enterprises to support relief during the crisis as well as consider the reset and rejuvenation of our food systems to be fit for purpose for the most vulnerable in the future.  Moving Feast

In 2005 Rob Rees was awarded an MBE for “Services to the Food Industry” and in March 2015 appointed a Deputy Lord Lieutenant for Gloucestershire . He lives with his family Ren, Jack and Maddie, supports Arsenal and is often known as Uber Dad.